We bring news from Italy!

Coin enters Spain thanks to Expansoo.

The Italian retailer opens their first store in Madrid, and is planning to expand across the region. Coin, with 37 warehouses and over 100 stores in Italy, offers a great variety of fashion and home accessories of Italian quality. The news article was published in Modaes, click here to access it. 

For further information, make sure to contact us

Kiff-Kiff signs master distribution in Mexico

Kiff-kiff, the brand from Madrid famous for their pyjamas and underwear, comes to an agreement for master distribution and exclusivity in the country. They also plan to open over 60 new selling points in Mexico. All of this thanks to Expansoo.

If you want to find more about them, take a look at their website.

For further information, make sure to contact us.

Mascaró, footwear icon brand in Spain opens in L’Illa

The luxurious footwear brand from Menorca, Mascaró, signs the opening of a new store at the L’Illa Diagonal shopping centre, thanks to Expansoo.

The opening comes with great timing. After the renovation of their flagship store in Hermosilla-Madrid, a new store concept and an ambitious expansion plan.

If you want to find out more about them, take a look at Mascaró’s website.

For further information, make sure to contact us.

Mascaró store

Punt Roma, Spanish fashion brand, arrives in Puerto Rico

The female fashion brand from Mataró, with 220 owned stores in Spain, Portugal and France, as well as over 250 selling points worldwide, comes for the first time to Puerto Rico, thanks to Expansoo.

The brand will open two selling points. Find out more about them on their website.

For further information, make sure to contact us.

San Saru arrives to retail

The Catalan jewellry brand will open their first physical store in Barcelona, thanks to Expansoo. San Saru, native online brand, invests in retail as a way to grow. 

The news article was published in Modaes, click here to access it.

For further information, make sure to contact us.

Renatta & Go takes the leap and arrives in Mexico

The Spanish female fashion brand will open ten selling points in Liverpool stores throughout 2023, thanks to Expansoo. The future possibility of opening a physical store is contemplated as part of the plan. On the other hand, the brand plans to continue their expansion to other countries within Europe and Latin America.

The news article was published in Modaes, click here to access it. 

For further information, make sure to contact us.

What is Expansoo?

What is Expansoo?

Since our foundation, in 2016, our mission has been to guide, accompany, and advice prestigious brands in their expansion process, both national and international. Our model is inspired by bamboo’s growth. A plant that is fertilized and watered for years without visible growth, and then suddenly grows up to thirty meters in height, in only six weeks.

What is Expansoo and the Intelligent Growth? and what is Expansoo’s role for brands in the expansion process.

We become integrated with the brand as their expansion department. In reality, we are an externalized department but our integration is the same as an internal team. With the added advantage of having at your disposal a full team of experts in expansion. 

We offer a great variety of services to brands:

  • First phase: brand expansion strategy, design and creation of store concept. Definition of a scalable model.
  • Brand Expansion: prospect, negotiation and signing of location, franchise, national and international masterfranchise, wholesale.
  • Post-opening or implementation: enforcement of agreements, management of selling point and stores

We work with over 20 brands from the fashion, catering, beauty and decoration sectors. We successfully carry out strategies of owned stores, franchises, master franchises and wholesale.  

Our work methodology, The Intelligent Growth, consists of “agile” expansion process and strategy, effective from the go. In our portfolio, we have various examples of success accumulated at both national and international level. 

Brands such as Blue Banana, Scotta 1985, Singularu, or Friking, are some of brands that managed to expand into franchise, masterfranchise, corner stores and owned stores. Additionally, we have completed operations worldwide: in Europe, the US, Latin America and Asia. Find out more about our success stories in our blog. 

Our team and experience

Our team is our differentiating factor, and the key to our success. We have a team of 15 professionals with over 25 years of experience in expansion departments for prestigious brands, in different sectors associated with retail. A senior team in expansion of owned stores, franchises, masterfranchises and wholesale, both national and international, with exhaustive knowledge of the market at the service of the best expansion strategy for our brands. 

If you want to learn more about us, do not hesitate to cantact us via our contact form. 

We will get in touch with you 

Blue Banana arrives in Valencia!

We are going on holiday with the last opening this year: Blue Banana in Valencia.

Blue Banana was founded by 2 young people in 2016, defining it as a brand to identify with, with a spirit that encourages you to get out there and find your own adventure.

Thanks to Nacho Rivera Balius and Juan Fernández-Estrada Ferreiro from blue banana for their confidence and to Salvador B. and his team Talasur Contract for their professionalism.

Many successes and happy holidays from the Expansoo team.

Let’s go for the next one!



Expansoo prepares for 2022

The year 2021 has been a very special year for Expansoo, what started as a year full of uncertainty, ended up being one of the best.

We learned to take more risks, to trust the journey and each other. To share the passion we have for retail and most importantly to have fun doing what we love.

We have grown successfully this year on both a business and personal level.

Our opening volume has increased and we have been able to add new brands to our portfolio, brands that we believe in and are proud to be part of their expansion and growth. These brands are part of Expansoo’s engine.

We look forward to each opening, building expansion strategies with our brands and helping them realise their vision to reach a wider audience that will further connect them with their customers.

We could not have done this without a great team. New members have joined the Expansoo team this year, bringing experience, diversity and cultural richness. Filling our new offices with life, positivity and energy that allows us to reach new geographies, Latam, EMEA, EUROPE…

We already have many plans for 2022 and we are excited to get started and invite you all to be part of it.

Happy New Year from all the team!



Friking arrives in Italy!


We start the year 2022 with great news!

We announce the signing of the Friking Italia masterfranchise. A different concept, where you can find original t-shirts from the best national creatives and illustrators and geek products at the best price.

Thanks to for your confidence.

We continue to grow!