Fashion and accessories


National and international
Franchise Model


We are the new adventure and we want to change the world by changing people’s lifestyles. The new adventure is this, a new way of seeing and understanding life, in which everything is not based on what we do, but on how we do it and why we do it. And the best way to represent and understand this is our X, the brand’s icon, the tattoo we got when we were 18 years old in Amsterdam, because our adventure begins and ends with the X.

We are a brand with which you want to be identified, that makes you dream and be part of a few who have understood that this is about something else. We want to inspire you and encourage you to go out there to see the world and find your own adventure, thus escaping the monotony of everyday urban life.